Justification of Selection

In Classical Rome, people invited guests and family members into their homes, shared meals with them and celebrated with them. This was how the concept of relationship started.

We selected boutique hotel because of three reason:

·        Firstly, boutique hotel has a very one of a kind experience due to the personal feeling and heady ambience. A personal feeling and heady ambience will give the guest a sense of belonging.

·        Secondly, a boutique hotel is concise and information from the internet explained that a hotel not more than 100 rooms can be called a boutique hotel. A small hotel can be more professional in service because there can be special care towards each individual guest. For example, staff at hotel lobby can recognise the guest and give recommendation based on their own preferences. This will allow them to feel that each individual self is unique and different and needs are customised to their own liking.

·        Thirdly, a boutique hotel has a sense of intimacy. A sense of intimacy refers to professional caring, warmness and personalised services. An atmosphere filled with sense of intimacy is a must have factor for boutique hotels. Staffs greets customers by their first name instead of Sir or Madam is a form of familiarity. This will allow the hotel to focus on building a relationship instead of a form of job scoop.

For our portfolio, we picked five different countries to do our evaluation based on our given problem. They are mainly, Singapore, New York, Korea, Thailand Bangkok, and Italy.

·        Firstly, we picked these five countries is to explore the different cultures that all of them have. With a different culture, their hospitality industry will definitely varies from one another. For example, Korea’s boutique hotel are more creative in terms of design while Italy’s boutique hotel are mostly all in the nature and their themes are mostly historical or garden-y.

·        Secondly, these five countries are generally more well-known in terms of tourist attractions and they are more frequently visited.
 

From the five different countries, we choose the boutique hotel based on popularity, comfort and creativity.

·        In terms of popularity, the hotels we picked have a majority of good reviews and are recommended by website like tripadvisors. These hotels are either there for a while with historical meaning (for example, Sancheong Hanbang Oriental Medicine Resort in Korea – the birthplace of Heo Jun, a legendary doctor of traditional Korea Medicine) or exist because of the positive reviews.

·        In terms of comfort, we are looking at 2 factors. Firstly, the interior and exterior. Interior must be of good facilities and well-furnished. Good lighting is also necessary as it helps to provide a soothing effect to the guests. The environment or surrounding of the hotel must be peaceful and calming to the guest as they are there to relax and get away from their hectic lifestyle.

·        In terms of creativity, the boutique hotel must have a variety of theme to fit the guest’s expectation. It must consist of original artwork that is able to interest and attract the guest’s attention. Original artwork in lobbies, designer equipment in bathrooms, complimentary wine and champagne, guest's favourite CD collection, all these are very important factor in making a hotel a boutique hotel.

From the above points, this are the reasons why we chose a boutique hotel and the five different countries. (557 words)